How many rabbits on a Pilsner label?

For all Molson claims to have maintained the integrity of the Old Style Pilsner label, there's that one nagging question that comes to every drunkard's mind: how many rabbits on a Pilsner label?

You see three at first, then have another beer and see four. Then they change the label, get hate, only to change it back to something similar (but not quite the same) and say they're doing good on us folk, despite quietly killing off another rabbit! Look how those corporate big-wigs taunt us with their "YouTubes":


Oh well, at least I've tried to document its history the best I could. Lots of good and insighful comment on my original post.

How could I have missed this?

It seems I needed someone from Saskatchewan to point out that there is a GIANT bottle of Pilsner in The Galt Museum! Saskatchewan, you’re alright…but try and stay in your own province once in a while. I’m just kidding, just stay away from my beer!

Discovery Hall (Thanks, Kim!)

Old Style Pilsner: The Pride of Lethbridge

In Lethbridge, when we’re not mining for coal or wrestling bears, we’re usually drinking an ice-cold Pil. First brewed in Lethbridge in 1926, Old Style Pilsner is a beer that has remained strong in Western Canada since its inception.

Being half Czech, beer has played an important part of my life. In fact, it’s the national drink of the Czech Republic, much like wine is to France. And like wine, there are many varieties from different regions, each with their own recipe. “Pilsener” is a pale lager, developed in the 19th century in the Bohemian city of Plzeƈ.

My earliest memories of Old Style Pilsner are when I was a youngster, drinking a stubby in my crib. Those were the days when soiling your pants was the norm, not the exception. So here’s the story of my favourite beer as I know it.

Continue reading ‘Old Style Pilsner: The Pride of Lethbridge’